The domain InsideIIM.com was bought in a hostel room at IIM Indore in February 2011 without a team, a business plan or desire to get funding. It was driven by a passion to help students make informed career decisions. Our only tool was Stories - Real-life stories, inspiration and motivation, analysis and insights using data from admissions and recruitment (placements). Alumni and students came together to help future students and job seekers. We didn't understand business models or 'scale'. The business models developed on their own later. Our primary responsibility was towards the student and will continue to be towards the student. We have made many mistakes over the years. We will make mistakes in the future too. But we will strive hard to Delight our community and our partners. How you score us on the delight meter is the only metric that matters.